Traditionally, when constructing surveys and studies to collect market intelligence and statistics over the phone and web, companies were forced to work with both IVR vendors and web developers to create survey campaigns that reached the utmost number of respondents. This approach was costly and provided an inconsistent experience for those who answered questionnaires through disparate data collection methods.
Plum’s IVR survey platform eliminates the need to work with multiple vendors while cutting costs associated with managing and collecting feedback through the web and phone. In addition, Plum’s survey platform provides a consistent experience for users across multiple data collection methods.
With Plum’s multimodal survey development tool, surveys can be created in minutes and deployed over the phone or web and can be accessed through mobile devices. Surveys only need to be created once through a common authoring tool that provides access via the aforementioned collection methods. This new approach to developing and managing feedback campaigns consolidates all the technology required to successfully collect and analyze data, thus saving costs and improving the lead time required to gather critical business intelligence and amass the data needed for market research.
For more information about PlumSurvey please contact us directly.
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