Processing payment transactions is a common IVR application. Companies save money by allowing customers to make payments or place orders over the phone through IVR, which automates the entire process or call. Companies that process payments via their web site can easily work with Plum to integrate with their existing merchant processor and effectively emulate their ecommerce site over the phone. It is accomplished by collecting a customer’s payment details through an automated dialog and passing those data points to a customer’s data system or merchant processor in real-time. Plum does not store any credit card data and is PCI certified, so all transactions are safe and secure.