IVR and Moviegoers

April 29, 2011

While finding a favorite TV show is great, it can turn into a long-term commitment.  Sometimes it is nice to venture over to the local theatre, turn off all cell phones and distractions, sit back, relax, and watch a wildly entertaining movie for a couple of hours.  At any given time, there are a myriad of selections to choose from at the box office.  Whether someone is looking to get scared, sit on the edge of their seat, sing along to a new favorite song, watch something truly thought-provoking, or delve into another world, movies have it covered.  For a short time, movies allow viewers a mental escape from their surroundings, without commercial or (hopefully) human interference, and a favorite pastime for many is checking out the local fare at area theatres.  Oft times, I myself don’t get to view the movies I choose as often I would like, purely because I forget they are available, or just don’t feel like waiting in line.  However, an IVR system could be put in place that could change all this, and allow even the most casual movie viewer to frequent the theatre more often.

An Interactive Voice Response system put in place for movie viewing would work similarly to the previously discussed IVR system for television viewers.  An IVR could be put in place that would allow moviegoers to call in, hear about show times, synopses, user reviews, and personalized recommendations.  Essentially, users could call in, select their location, preferred genre, or preferred movie going time, and procure information that will allow them to become better informed about available movie selections.  Users could pre-select titles they are interested in, and when the movie hits theatres, the system could be programmed to make an outbound call complete with information on where to view the film.  Additionally, the system could be set up as a payment processing system, collecting payment information, issuing ticket confirmation texts or emails, and eliminating obnoxious wait times at the physical box office.  Even with the best of intentions, moviegoers sometimes just aren’t able to get to the theatre to see their preferred selections.  The IVR system could keep track of their titles in a users run and updated database, and send out outbound alerts whenever their preferred movie was available for rental, purchase, and scheduled to be on TV.  In a world where interactive voice response makes everything easier, the movie-going process is no exception!

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