IVR Deconstructed

Just recently, I had received an IVR phone call from Gamestop stating that a game that I had pre-ordered now had a collector’s edition available for $99.99 and that it was worth buying. Even though I told myself that there’s no way I’m buying a game for that much money, I thought that the concept of using IVR to inform gamers about video games had a good effect for the following reasons:

1) Because the IVR phone call went to my phone, I’m forced to pick up my phone and listen to the message. Even if I don’t answer my phone, the IVR message from the phone call still gets stored in my voicemail.

2) I was able to remember the contents from that IVR phone call as opposed to an e-mail being sent to my Inbox with this news.

Now if only IVR could be used to remind me about buying tickets…