The one feature for our survey platform requested more than any other is the ability to automatically spam call a list of phone numbers to answer a survey. It’s one thing to ask people to click on a link and fill out a web survey. They have to be in front of a computer to do that. It’s another thing to ask them to call into a number and answer some questions over the phone. They can be anywhere to do that, but, hey, they might not be in the mood to bother.
It’s a whole different thing to call them.
As mentioned in a previous post, web surveys can frequently present skewed data because the respondent set is self-selecting. Calling people up at home is still the most reliable way to get someone’s attention. Once someone has picked up the phone, the marginal effort to then answer a handful of questions is usually low enough that most people will suffer through the process.
Anyway, we’ve been hard at work here at Plum and we just finished designing, building, and testing this new capability. The coolest thing about building a new product is being able to quickly iterate it based on requests from real users. Of course it helps a great deal to have feedback off of which to work otherwise you’re designing in a vacuum. It also helps to have a team here at Plum capable of quickly iterating a complex product like Plum Surveys. Fortunately we’ve been getting the feedback and we have the team, so it’s been fun watching this particular product evolve.
The next dev cycle for Plum Surveys concludes the first week of October. I’ll let you in on the new features next week.
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