To preserve data collected through outbound dialing programs at a lower cost, many market researchers are turning to Outbound IVR and IVR Surveys to handle their survey campaigns.
Today, many market research firms and enterprises employ predictive dialing campaigns to poll customers and panels, or to survey a representative sample of the general population. Groups of respondent phone numbers are loaded into a predictive dialing system and once a callee is reached, the call is transferred to an agent, who reads a script and inputs the result of the survey. This process is very costly and opens the door for human error and data mismanagement. Plum Voice IVR systems have the ability to manage a large number of calls through an advanced call queuing system and Plum Survey lets anyone build and administer surveys, while reviewing results in real-time.
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