Plum’s VoiceXML IVR provides freedom to create, deploy, and easily modify automated telephony applications. By capitalizing on the standards based nature of VoiceXML, organizations are reaping a number of benefits. Plum VoiceXML-based IVR solutions can easily integrate with practically any existing business application and database, including any ODBC-compliant databases, ensuring extensive integration capability. VoiceXML IVR supports standard data access and communication protocols. By leveraging the capabilities of existing legacy and web systems, organizations can treat IVR like any other enterprise application and deliver integrated solutions. Like HTML, VoiceXML is an open standard based on XML, and hence development and maintenance of IVR applications with VoiceXML does not require specialized knowledge of proprietary and obscure telephony languages. Plum systems permit for application modification in real-time. Meaning, there is no need to shut down the Plum IVR system, and inconvenience callers, to make major or minor changes to applications. VoiceXML-based IVR allows migration of applications between standards compliant platforms with minimal effort. At the telephony layer, Plum maximizes flexibility by providing for telephony integration with all major PBX systems and telephony protocols. Plum enables integration with telephony systems from Avaya, Nortel, NEC, Siemens, and Mitel. Plum systems offer full telephony interconnection support, and support all major telephony protocols including POTS lines, ISDN digital, channelized T1, and VoIP.