We just rolled out our new app: a survey building tool. We recognized an underserved market: people who need a tool to build IVR surveys as easily as they can build web surveys. The market is absolutely crowded with competitors in the web survey space mostly because, like most web technologies, it’s cheap and easy to build such a tool and it’s cheap and easy for all of your competitors to build such a tool as well.
A recent article in Business Week discusses the pitfalls of relying on web surveys. Because the sample set is both self-selecting and confined to Internet users, the resulting data can be skewed. Telephone surveys avoid many of these sampling issues because a) most everyone has a phone and b) surveys can be initiated by the sampler, rather than the samplee (yeah, I know that might not be a real word).
Anyway, we now have a powerful survey building tool that allows you to create surveys that can be administered via the web and the phone. And we’re lucky that we’re in the particular market space that we’re in: competitors in the web survey market won’t be able to compete with our IVR and telephony experience and infrastructure while competitors in the IVR space really don’t care about the application needs of small- and medium-sized businesses.
Check it out: http://www.plumvoice.com/landing/surveys.php
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