Here at Plum, we are a software engineering and technology firm that knows the market we operate within (interactive voice response or IVR) inside and out.  We have been in operation for about 12 years now, and we have expert operational knowledge of our product.  In addition, we stay abreast of emerging trends in technology that may influence the future of our product so that we may implement the newest technologies to the greatest effectiveness (Thanks A Lot, Siri).

In addition, we do our best to not only stay informed regarding current and upcoming technology, but to write about it so that our clients and readers may benefit from our knowledge and understand our perspectives.

With that said, even as early adopters who constantly and consistently keep an eye on new and exciting events and opportunities, sometimes things do slip through the cracks.  From time to time you can’t help but wonder how you missed the rise of the latest and greatest networking trend, but it happens to the best of us.  In a sense, this is a testament to the sheer amount of information available, and the absolute rapidity of technology’s evolution.

One of those trends that I completely missed but has now become more or less a cultural phenomenon is Pinterest.  One day everyone was sending me links, recommendations and other tidbits they had discovered on Pinterest.  My reaction was, what is Pinterest?

Well, for those of you who sympathize with me and have never heard of Pinterest, I will offer a quick overview.  According to Wikipedia, the website is a social information sharing website that collects and amasses data (pictures, videos, discussion threads, blogs, etc.) that users have found online or uploaded from their computer and have deemed interesting enough to “pin.”

Stay tuned for the second part of this post, Oh, That’s Pinterest…