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A Calling Campaign is used to contact a specific population over the phone by placing a series of outbound calls through an interactive voice response system (IVR). In a Calling Campaign, IVR technology automates the process of dialing phone numbers to deliver messages or can be used to collect information from a callee through a sequence of interactive dialogs.
Calling Campaigns are used by diverse industries and non-profit organizations as a cost effective means to communicate marketing messages or to survey a population for polling purposes. Advancements in IVR and speech recognition technology help to increase the usefulness of calling campaigns through their ability to interact with a database system.
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