Calling Campaign

A Calling Campaign is used to contact a specific population over the phone by placing a series of outbound calls through an interactive voice response system (IVR). In a Calling Campaign, IVR technology automates the process of dialing phone numbers to deliver messages or can be used to collect information from a callee through a sequence of interactive dialogs.

Calling Campaigns are used by diverse industries and non-profit organizations as a cost effective means to communicate marketing messages or to survey a population for polling purposes. Advancements in IVR and speech recognition technology help to increase the usefulness of calling campaigns through their ability to interact with a database system.

Related links

• IVR - Plum IVR Glossary
• Speech Recognition - Plum IVR Glossary