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The Plum Survey Builder is the only tool that lets users create one survey and deploy it over both the phone and Internet. Surveys are easily accessible to users of either medium, which means more respondents and more data. The Plum Survey builder allows users to quickly and easily create surveys through simple, menu-driven user interfaces. The Style Editor allows users to customize the look of surveys when taken via the web, and the Audio Manager guides users through the process of recording audio prompts over the telephone. The Plum Survey Builder allows users to choose from 17 different types of questions, from typical yes/no and multiple-choice options to questions using sophisticated speech recognition and advanced data integration.
The Plum Survey Tool is simple and fast, allowing users to record audio for the survey right over the phone and tweak graphics to match branding strategies. Questions are added to the survey simply by selecting from the Plum Survey Builder’s list of question types. Once added, users can edit the wording of questions and their choices. While synthesized speech is useful for users looking to rapidly design and prototype their survey, respondents typically prefer a human voice. The Audio Manager included in the survey tool allows users to record audio over the phone, and no recording studio or setup is required. Website design is an important part of branding, and users can make sure it carries over to web surveys by allowing them to tweak colors and fonts and upload logos to ensure a smooth visual transition from company websites to the survey, and back again.
Not everyone is comfortable with the Internet, and not everyone wants to answer the phone. Plum Survey Builder solves this problem by allowing users to access surveys either telephonically or via the web. The Plum Survey builder is the only do-it-yourself survey tool to reach the entirety of any respondent population short of sending someone to go knock on doors. The web version of the survey can be embedded into either e-mail or a website, or can be sent to respondents via a link that goes to a standalone web page. The phone version of the survey is just a phone call away: respondents can call in or developers can have the Survey Builder call them. The tool lets survey builders upload contact lists and check off call targets.
Once the survey has ended, and it is time to analyze results, the survey tool allows users to sift through responses to identify hidden trends, patterns, and behaviors. The survey tool allows users to run reports on all respondents or a filtered subset. Histograms, pie charts, line diagrams, and maps are all available for users to display their data. Instead of running a report, users can get a list of respondents based on choice filters, and inspect each response individually. Filters can apply to the response method, the answers to a particular question, the caller ID, or the IP address. If users already have their own suite of reporting tools, they can download respondent data directly as a CSV file that is easily imported into a favorite spreadsheet or database tool.
Multimodal survey questions can be any of 17 different types of questions including multiple choice, multiselect, scale, yes/no, comments, date, time, currency, number, digits, full name, full address, ZIP code/postal code, state/province, and city. All of these questions types work equally well over both the web and the phone. For phone surveys specifically, users can also transfer respondents to another phone number from anywhere in the survey. Finally, one advanced question type is a web service query that allows users to integrate the survey with back office data in real-time. Multimodal surveys allow developers to deliver the web survey to respondents by sending them a special URL upon completion of construction. This web URL can be copied and pasted right from the management interface into the e-mail. It is also possible to embed the survey into the website or directly into html-mail by referencing the URL in an iframe. The number of questions that users can add to a survey is unlimited; they can add as many or as few questions as they desire.
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