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from the Plum Voice IVR Glossary
The emphasis element allows developers to specify the level or stress of spoken words enclosed in the emphasis element. The text must be enclosed, for the TTS engine to properly speak the desired emphasis. The level attribute of the <prosody> tag changes the emphasis of the spoken text and developers can specify a preset emphasis (high, medium, low, or default). This attribute defines the amount of emphasis or de-emphasis that is assigned to the nested TTS.
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