Complimentary Research

How to Use AI to Create the Customer Experience of the Future

You just don’t need an "AI" — you need business solutions

Frequently, businesses want to use artificial intelligence (AI), but aren’t sure where to get started or how they’d actually use it.

Incorporating AI technology with your digital communication channels can provide critical points of differentiation when it comes to customer engagement and customer experience.

Plan Your AI Strategy

We believe this research from Gartner, “How to Use AI to Create the Customer Experience of the Future,” provides critical guidance to help:

  • Identify the specific use cases where AI can benefit your company
  • Select the right channel(s) to begin AI implementation
  • Understand potential metrics for gauging success

Gartner How to Use AI to Create the Customer Experience of the Future, Jessica Ekholm, 30 March 2018. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.


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We Can Help

Discover how AI can improve your digital voice channel. With Plum Voice’s natural language processing (NLP) call-routing application you can:

Reduce caller frustrationMinimize call handling timeReduce customer service costsDeliver customer-centric support