A Holistic Approach to Customer Satisfaction

The Buyer’s Journey In marketing there is a lot of talk about the “buyer’s journey.” This is a not-so-fancy way to describe the process by which a person discovers and purchases a product or service. So if we’re talking about buying a car, the journey isn’t the picture on Instagram of someone standing next to… Read More

The Grim Reality of Healthcare Data Breaches

It seems that nary a week goes by without a headline running rampant on the internet and in print detailing yet another healthcare entity that experienced a data breach. The industry as a whole is twice as likely to experience a data breach, and already sees 3.4 times more security episodes than other industries. As… Read More

The Wonderful and Complex World of Telephony

Part of our Back to the Basics Series. See also: PSTN, VoIP, and SIP Trunking. It’s not cliché to say that telephony comprise some of the most complex systems that a business has to deal with. One of the reasons for this is that telephony isn’t just one single thing. It constitutes the actual technology, infrastructure,… Read More

What SIP Trunking is and How it Can Save You Money

Part of our Back to the Basics Series. See also: PSTN, VoIP, and Telephony. SIP trunking sounds like something one does on a vacation in warm climes with at least one fruity drink in hand. In actuality it’s more akin to those employees at the airport do who wave big light sticks at airplanes. (Their job… Read More

What is VoIP and How does it Work?

Part of our Back to the Basics Series. See also: PSTN, SIP Trunking, and Telephony. It turns out there is more than one way to skin a cat. There’s no need to call the SPCA. No one is actually skinning cats here. Not too long ago there weren’t a whole lot of options for making phone… Read More