It seems like every weekend this time of year there’s a sale for something. Mother’s Day, Memorial Day, now Father’s Day. But how are you supposed to know when your favorite stores have sales?
High-touch service is an absolute must in today’s marketplace. There are far too many distractions to get between you and your customers. Commercials, online ads, the works.
For industries like healthcare, outbound interactive voice response (IVR) provides a necessary service. With outbound IVR, doctor’s offices can remind patients of upcoming appointments or even remind them to take daily medications.
The retail industry is beginning to pick up where healthcare began. In the same way a doctor’s office can notify a patient about an upcoming appointment, a retailer can now remind loyal customers of upcoming deals and sale events.
If an organization isn’t taking a proactive approach to this, they may be losing out to competitors. Bottom line: whichever retailer gets to the customer first has a big leg up and may win the deal on that alone.
Retailers can’t leave it up to customers to do the footwork anymore. Customers don’t want to do a lot of footwork anymore. Some online searching is about it, really.
Take the Father’s Day sales going on at bike shops this weekend. A buddy sent me a link to an online site having a sale—it was the first time I realized there might be sales this weekend.
Very briefly, I looked around online to see if any local bike shops were having sales. Basically, I looked at the home page of the site, and if it didn’t say “Father’s Day Sale” in bold letters, I assumed there wasn’t one and went on to the next site.
I spent maybe three minutes scanning local shop websites and called it a day—knowing where I’m going this weekend. The only thing that can sway me now is a text or email from another local or online bike shop.
So, three minutes looking and done. This is why high-touch service is key for retailers these days.